Apple grabs 20 percent of the U.S. market for notebook sales during July and August 2008

Oct
01

By: switchtoamac at: 11:54 PM on October 1, 2008 | Comments (0)

In his report at Register Hardware, Tony Smith cites data from market research firm NPD shows that Apple's portable Macs grabbed 20 percent of the U.S. retail market for the months of July and August 2008. The data demonstrates that Mac portable sales increased by 30 percent on a revenue basis and 35 percent on a unit basis.

The report also highlights that sales of Windows-based notebooks fell 1.5 percent on a dollar basis and 10 percent on a unit basis over the same period.

Key quotes from the article
"That sound you can hear is Steve Jobs laughing after reading figures from US market watcher NPD that Apple laptops accounted for 20 per cent of retail notebook sales during July and August."

"That's the key back-to-school sales period, and it indicates that the MacBook family - expected to be refreshed any day now - has struck a chord with parents buying for their kids, and for students heading off to college."

"For consumers, laptops are becoming like cars - they all get you from A to B, but purchase decisions are as likely to be made on branding, style and statement as price and build quality. As NPD's numbers show, Apple's marque is new very desirable indeed"

You can read the article in its entirety here.

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